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You have a list of sales candidates ready to go, but there's one thing standing between you and your new hire: the interview process. You have the opportunity to dive deep and see whether sales talent that looks great on paper can cut it in your organization. You get a negative 298 percent ROI if you hire the wrong person, so your interviewing skills need to be up to the task.

Your company's reputation impacts far more than how your customers and clients perceive you.  Recruiting sales people hinges on positioning yourself as THE organization to work for. In fact, 69 percent of people refuse to work for businesses with poor reputations, even if the alternative is unemployment. Employer branding positions your company as the go-to place for a quality place to work. You can also reduce your cost-per-hire by 50 percent and improve your new hire retention rate by 40 percent. Use these tips to build your brand and attract high-quality passive candidates.